How to build an opportunity that attracts investors. Mini-series Part 3: You

In this episode you'll learn:

- Deal first then money = 'get' mentality when speaking with investors 
- Why your values and where you're going in life are important to the opportunity 
 - How your transferable skills can strengthen the opportunity
 - Part of the opportunity is for an investor to piggyback on your business so they can change and improve their own life
- Our process of building the opportunity and relationships so you can raise finance and then go out shopping for deals

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Transcript

Al: 0:02

Hey guys, you're listening to arrays in finance talks with Sam UNAL, we are on an absolute mission to help developers raise their first billion from investors. So they can go on and do deals with six figure profits.

Sam: 0:14

So if you're not moving forward with your property business, or a lack of cash, then this podcast is for you. We're going to seek dive into all aspects of raising private finance. So thanks for listening, and let's dive in.

Al: 0:32

Welcome to Episode Five, everyone. So the third and final part of building an opportunity is something that, arguably is the most important, I would say, is you yourself, and doing a certain amount of work on yourself like, you know, you are part of the opportunity. You know, what is your mission? What do you stand for? What kind of goals do you have? Where are you going? What strategy and vehicle are you using to get there? What are your past experiences? What area of knowledge? Do you have? You know, do you have knowledge around local area, we've talked about that, before, you know, having that kind of knowledge around a specific area in London, like Sam does, you know, anyone who is interested in investing in London, talking to Sam is going to be sort of, you know, okay, this guy knows exactly what he's talking about. So that adds into the opportunity that Sam has for people, just like, you know, it could do for you as well. Anyone listening, and then transferable skills. So, for example, Sam's experience on the tools, yeah, you use that loads, when sort of, you know, building out your your value and your opportunity. And then transferable skills, there's so much value to be had there. For example, you know, with you, Sam, you had your experience, your vast experience, and skills in building and being on the tools and all of that kind of stuff. And we use that it was really valuable, it was something that you could really add in to your opportunity, have you so these different things, the things we've run through the mission, your values, your goals, your strategy, past experience, knowledge around your area, and location, transferable skills, they're all the little nuances that create and build the opportunity, have you. And I just really feel like it's, it's just a big sort of aspect for people to delve into.

Sam: 2:31

Yeah, totally. And I think once you have all those ingredients in place, and you can communicate them, then it shows someone that you really know what you're doing, where you're going, and that the real opportunity for the other person is not only to get a good return on their, on their funds, but also piggyback on what you're doing to just create more of the life that they want through getting returns on their money.

Al: 2:55

Yeah, I think we forget about that, right? We forget that this isn't just about percentage, and, you know, a deal this is, this is about somebody else, as well as you changing their life, like, you know, you have an opportunity for somebody else to change their life. So, you know, you add in the whole area, that of due diligence around them that you've do, you know, you add in the what the deal offers, and then you add in what you offer, into the sort of mixing pot, they have the opportunity there to really piggyback on that, like you said, and change their life that that's the whole point of this is that the opportunity tunity comes when you know that you have something that can change somebody else's life. So the ability to sort of package all of this up with the deal, and all of your knowledge around the investor. That is how you attract the investors, that is effectively those three elements, the deal, the investor knew, that's how you're going to create this opportunity to attract people. So there is a lot more detail around that. I think we did some stuff around there on Episode Two, I think. So if you want a deeper dive on that, then go check out Episode Two, and you'll sort of have a lot more information on those individual things that you can build the opportunity around yourself. So to sort of finish out this episode, what we wanted to talk about is what makes our process what we do a little bit different is most people do start with a deal, then they find a deal like a hot potato run around trying to find an investor. And they don't really often even look at themselves and trying to create any sort of opportunity out of what they are on who they are and what they've done. So it's really, really important to remember that, you know, the investor needs you as well as the deal. So it's really key to understand your value and understand, you know, deeply what the investors wants, needs and desires are right. Yeah, you know, so yeah,

Sam: 4:59

that That's part of part of our process in that we people, people turn up and we beat that out of them physically, mentally, do not start with the deal. It's huge, because

Al: 5:12

most basic, the phrase that we hear a lot, there's a couple of things we hear a lot. But the one that, that I find most interesting is, I'll go out and fundraise when I've got a deal, so when I got a deal, we'll go out, we'll get onto this fundraising bandwagon. But that's the problem is your mentality. And the way you approach you know, fundraising is, you know, when you're going out with a deal, you're going out to get something, you've got a deal, you're going out to get money for that deal. So your, your mentality is totally different. And you have

Sam: 5:48

a whole different conversation as it is you can't have those same relaxed conversations where you're building up relationships and find out what people want, you just can't do that, when you got a deal. And you need the money.

Al: 5:59

Yeah, cuz it's time constraint, isn't it, you know, you're rushing, you're, you're probing, you're, you're trying to find the information that you want to find, you know, whereas, you know, when you're looking at it from a totally different sort of side, you're not, you're not in a rush, you're actually building that relationship, your understanding, because, again, you connect their desires with your desires, and you might find sometimes that they're very aligned. And sort of that person over there that you kind of put on a pedestal, as an investor is just a person, it's not a percentage. And it's really, really key to remember that. So that's something that we just wanted to run through is, we start with you, then we look at the investor, then we look at the deal, not the other way around. So now

Sam: 6:43

you spend your time building your opportunity, and you have a good understanding of that. Now is the time to go out and start connecting with people and messaging, potential investors. So if you're ready to do that, then head over to the show notes where you can download our free guide on how to start doing that.

Al: 7:03

Yeah, no, it's really valuable as well. It's only sort of like six pages. But it deep dives into a few things that really will help you get that sort of attraction from the investors so they come towards you. And we've also chucked in some text templates as well to help you sort of formulate the text that you might want to send people to get them sort of into those conversations. So definitely, definitely go check it out. And also, thanks for listening. We really, really appreciate you sort of being on board with us and supporting us. So if you haven't subscribed yet, please do. We really appreciate that and looking forward to the next episode. See you soon. Take care guys.

Sam: 7:44

If you want to attract investors without asking for money, check out raising finance club.com for our free resources. And you can also follow us on Instagram and Facebook at raising finance club